About
A creator management agency.
We represent technical creators and match them to brands whose product fits. We structure the sponsorship, manage the deliverable, and measure what converts.
We don’t run media buys. We don’t allocate ad budgets.
From the founders
Why we started WHB Media.
Mohamed Sekrane
Founder, WHB Media
Mohamed spent 10 years inside tech — cybersecurity, AI, B2B SaaS — most of it as CEO of a Microsoft-partner services company. He saw firsthand how brands shop for creators: a generic agency sends a list, the brand picks two, the placement converts at consumer-tier rates because the agency never asked what the creator’s audience actually does for a living.
Ilijana Takashmanova
Founder, WHB Media
Ilijana spent 5 years as a brand designer working with companies that cared about how they showed up. She knows that a creator placement isn’t just about reach — it’s about whether the deliverable looks like it belongs next to the brand’s other surfaces.
We started WHB Media as the agency we both wished existed on the brand side: a select roster of technical creators whose audiences are real B2B buyers, paired with placement deliverables that don’t look like an afterthought. We built our own creator-discovery and audience-analysis platform to find them. We represent the ones we’d actually watch ourselves.
— Mohamed & Ilijana
What we believe
01
Fit before reach
A 50K-subscriber creator whose audience is your buyer outperforms a 5M-subscriber creator whose audience is anyone. We optimize for fit, not vanity numbers.
02
Long relationships beat one-offs
The best campaigns come from creators who’ve had time to use the product, form an opinion, and develop language for it. We build for that timeline.
03
Transparent terms, both sides
Brands know what the creator will say and won’t. Creators know what the brand expects and what they retain control over. No surprises.
Common questions
How is this different from an influencer marketing agency?
We work for the creators; the brand pays for the placement — same model as a literary agent or a sports agent. The brand doesn’t hire us; the brand does a deal with us because we represent a creator they want to work with. We don’t run media buys, we don’t allocate ad budgets, we don’t run campaigns as a service. We negotiate specific creator deals on the creator’s behalf.
Want to talk?
Brand or creator. Send a short note about what you’re working on and we’ll respond within 24 hours.
Get in touch